After reading their surprisingly playful script and talking with the company about their vision of a new culture of sales powered by referrals and relationships between real people, I pitched a hand-made approach to the design and animation for this 2-minute branding piece, treating it at every turn more like an independent short film than a standard explainer video.
Design & Animation: Cullen Parr
Direction: Cullen Parr & Talon Gonzalez
Story / Script: Talon Gonzalez & Chris He
Music: Brooks Ball
Voices: Chris He, Talon Gonzalez & Sahil Mansuri